Product Marketing Senior Manager

Who Is Nisos?

Nisos is the human risk management company specializing in unmasking threats before they escalate. We are a trusted advisor who operates as an extension of security, intelligence, legal, and human resource teams to protect their people and business. Our intelligence-led solutions help enterprises make critical decisions, manage human risk, and drive real world consequences for digital threats.

For more information, visit: https://www.nisos.com.

What Is The Opportunity?

This senior position requires experience in cybersecurity, human risks, threat intelligence, or data-intensive B2B environments with a strong understanding of the security market and purchasing decision criteria. As a strategic marketing leader, you are responsible for positioning our expanding portfolio of tech-enabled solutions in a competitive marketplace and driving the successful launch of our new SaaS platform features that complement our white glove services.

Working in a high-visibility position, you'll collaborate closely with Product Management, Engineering, Sales, Delivery and clients to craft compelling messaging, create impactful content, and develop go-to-market strategies that accelerate our transformation and growth. Reporting directly to the Chief Marketing Officer, you'll bring experienced leadership to guide our fast-paced innovative environment through its technology evolution.

What You’ll Do

Strategic Leadership & Go-to-Market Planning

• Provide expertise to build and develop the product marketing function to drive maximum impact for Nisos as we launch new platform features and tech-enabled solutions
• Develop and execute comprehensive go-to-market strategies, positioning, and messaging for our evolving solution portfolio
• Establish metrics to measure the market performance of both our services and platform offerings
• Lead and shape our analyst relations program to establish Nisos as a leader in tech-enabled intelligence solutions

Cross-Functional Collaboration

• Establish strong cross-functional partnerships with Product, Engineering,Delivery,  and Sales teams to align product roadmaps with market needs
• Work closely with Product Management teams to understand technical capabilities and translate them into market-facing benefits
• Collaborate with Product teams on roadmap planning, feature prioritization, and ensuring market feedback is incorporated into product development
• Partner with product leadership throughout the new product introduction process to ensure alignment between product development and market positioning

Content & Messaging Development

• Lead the creation of clear differentiation between our traditional services and new solutions with tech-enabled offerings in all marketing materials
• Direct the development of buyer's journey content that guides prospects through understanding our hybrid technology-service solutions, through content and messaging supporting awareness and demand-gen efforts.
• Create messaging that effectively communicates how our technology platforms enhance our white glove services and solutions
• Serve as a senior subject-matter-expert on our ideal client profile, market trends, competitive landscape, and our portfolio's value propositions

Product Launch & Sales Enablement

• Strategically plan and execute product launches for both services and new platform features with coordinated marketing campaigns
• Provide strategic direction and deliver sales enablement, creating tools and training that help Sales teams effectively communicate our technology value propositions
• Develop competitive positioning materials and battlecards to strengthen our market differentiation

Who You Are

• A senior marketing leader with 8+ years of Product Marketing experience in cybersecurity, human risks, data privacy, or threat intelligence environments
• Experienced in marketing both services and SaaS platforms 
• Skilled at developing strategic positioning, messaging, and content that effectively bridges complex technology and service offerings into hyper-relevant materials
• Proven track record in successful product launches and go-to-market strategies
• Strong cross-functional collaborator with demonstrated ability to build effective partnerships across teams
• Experience translating technical product capabilities into compelling customer-focused messaging to support awareness and demand generation activities.
• Adept at understanding Sales team needs and creating effective enablement materials and programs
• Excellent communicator with ability to translate technical concepts into compelling value propositions
• Strategic thinker with analytical mindset and experience establishing marketing performance frameworks
• Adaptable leader suited to a fast-paced, transforming environment, with experience in scaling and maturing product marketing within an earlier stage company

Great to Have

• Experience guiding companies through transitions from service-only to hybrid technology-service business models
• Track record of successful collaboration with product teams in agile development environments
• Experience in building feedback loops between Sales, Product, and Delivery g teams
• Established relationships with industry analysts covering the security sector
• Experience with marketing automation and digital campaign management tools
• Background in developing competitive intelligence materials
• Experience with pricing strategy for both services and SaaS offerings
• Public speaking and thought leadership experience in the cybersecurity domain

Where You’ll Work

• We are a remote-first organization with a physical location in Arlington, Virginia.  You must be authorized to work in the United States.

Disclaimer
This job description is not designed to cover nor contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Nisos Core Value: "We are Diverse"
We’re an equal opportunity employer dedicated to fostering a diverse workplace and prioritizing dignity and respect for our workforce. The goals of our trusted-partner culture are to establish an environment where employees have a sense of belonging, and to support all employees in reaching their fullest potential. We do this by cultivating a listening culture that values each individual's unique perspectives, backgrounds, and contributions.

We integrate diversity, equity, inclusion and belonging into our business strategy and across the employee lifecycle—from recruitment and onboarding, to engagement, development and off-boarding. We believe in equal employment opportunity and advancement for all, regardless of race, religion, color, sex, national origin, ancestry, caste, physical or mental disability, medical condition, genetic information, marital status, gender, gender identity or expression, age, military or veteran status, sexual orientation, or any other protected basis under applicable federal, state, and local laws.

Nisos is also committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, services, programs, and activities. To request reasonable accommodation for the job application or interview process, email ps@nisos.com.

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